DESIGN FOR HAPPINESS [D4H]
Translating Consumer Insights into a Comprehensive Innovation Roadmap
D4H focuses on identifying and reconciling emotional dilemmas that arise during the usage of products and services. We use emotions to uncover users’ concerns and map the relationship between opposing concerns to identify emotional dilemmas. By reconciling the emotional dilemmas, we design solutions that are truly innovative and successful because they contribute to the happiness of consumers.
Empathy Is the Core of Our Technique
We use techniques that foster empathy and methodically map out the user’s journey to reveal motivations, needs, and deep emotional dilemmas. Unlike the typical focus group or ethnography research, we use our techniques in the context of the user’s natural environment. This fosters empathy and allows us to tap into the hearts and minds of consumers, beyond a functional user experience.