Our
Offerings
D4H
Design for happiness
A codified research methodology that uses emotions as a portal to uncover the unarticulated needs
01
Emotion-driven tools as a conduit to unlock deep human insights
Design for Happiness - D4H™ - is a codified research methodology that employs tools like metaphor elicitation, emotion-driven inquiry, and deep empathy sessions to access the hearts and minds of customers. Through it, we uncover the needs and emotional dilemmas that arise during the use of products and services.
02
Immersive outputs that holistically map the goals and intents of users
Our research data is synthesized into detailed, story-telling driven outputs that visually bring to life the mindsets of users, map their end-to-end user journeys, and outline the key receptivity moments for change. This holistic view sets the groundwork for disruptive, multi-faceted design solutions versus isolated interventions.
03
Transformational design strategies that drive well being and happiness
By starting with the human ‘why’ (mindsets), mapping their ‘how’ (customer journeys), and becoming clear on the dilemmas they need help resolving (emotional dilemmas), a strategic and actionable D4H™ playbook emerges for how to innovate in a way that enhances customer well-being and brand loyalty.
AoP
Art of the Possible
Translating insights into visionary, blue sky concepts without tech-familiarity constraints.
01
A meticulous handoff mechanism to prevent insight translation loss
Art of the Possible - AoP™ - represents the critical next step in translating the deep insights derived from D4H™ into ideal user experiences. Whereas other consultancies may jump to concepts, our visual designers are steeped in the research process so they can meaningfully decode learnings into design principles.
02
Innovative design solutions that focus on human insights rather than tech-feasibility
By focusing on the user mindsets and needs instead of preconceived tech constraints,, we are able to design blue sky solutions that create delightful user experiences. In this way, the AoP process successfully navigates the inevitable balancing act between innovation and familiarity that impacts the success of new products.
03
Beautifully designed and packaged for internal communications
A disruptive solution needs to be socialized. Our team delivers a high-fidelity prototype with compelling and immersive presentations that enables excitement and buy-in from internal stakeholders. We work closely with our sponsors to tailor the outputs against the needs of diverse audiences.
D4H
Design for happiness
Building sustained insight-based solutions with speed and agility
01
Agile, insight-driven development of digital products
Create for Happiness - C4H™ - is the final step in the innovation process. It involves a cross-functional Agile development methodology that focuses on executing the user-experience focused vision of the AoP.
02
MVP funnel, not tunnel, to accelerate product launch
The Agile nature of C4H focuses on iterative and incremental product releases, enabling teams to rapidly develop features that are only relevant and relatable to users. This not only saves time and resources, but mitigates overall risk, which are crucial drivers for sustained innovation.
03
Excellence in design & engineering that prevents future tech debt
Accumulating technical debt can become a great enemy of innovation. The C4H process addresses this by building the products that only users need, helping avoid development that may quickly become obsolete. Additionally, our processes are set up to acknowledge and manage debt regularly. This enables our solutions to be sustainable over time.
04
Immersive outputs that holistically map the goals and intents of users
Design for Happiness - D4H™ - is a codified research methodology that employs tools like metaphor elicitation, emotion-driven inquiry, and deep empathy sessions to access the hearts and minds of customers. Through it, we uncover the needs and emotional dilemmas that arise during the use of products and services.
D4H
Research
Design for Happiness (D4H™), our codified research methodology, delves far beyond the surface of user experience, using emotions as a portal to uncover unarticulated needs.
01
Unlocking deeper insights through emotion
Our D4H™ methodology uses metaphor elicitation, emotion-driven inquiry, and deep empathy sessions to reveal deeper user emotions as the first step to designing innovative user experiences. By understanding where users truly are, we’re able to drive real behavioral change.
02
Outputs that influence change, break silos
Our research data is synthesized into detailed, story-driven outputs that bring user mindsets to life, map end-to-end user journeys, and outline key receptivity moments for change. This holistic not only sets the groundwork for disruptive, multi-faceted design solutions, but also drives decision-making and breaks internal silos that can limit change.
03
Compelling results at lightning speed
With our powerfully codified research methodology, we’re able to produce robust, comprehensive insights in the span of 8-12 weeks, without sacrificing the quality or depth in our findings.
AoP
Concept
Our Art of the Possible (AoP) design method outputs visionary, blue sky concepts that retain the pearls of wisdom uncovered by our research.
01
Careful handoff protects the insights
AoP represents the critical next step in translating the deep insights derived from D4H™ into ideal user experiences. Where other consultancies might jump straight to concepts, our visual designers are steeped in the research process so they can meaningfully decode learnings into design principles.
02
Shedding the limits of tech familiarity
With the understanding that technology can evolve and adapt to the design, our designers can stay wholly focused on the user insights and design the ideal experience. In this way, AoP successfully out-maneuvers the tool and resource constraints that often stifle innovation.
03
Shared language keeps the insights alive
We work with you to build a common language to capture the insights. By weaving this language into the fabric of your organization, insights can be more easily understood, championed by teams and key stakeholders, and preserved over time and across audiences.
C4H
Build
Our Create for Happiness (C4H) method enables us to launch powerful, insight-based experiences with speed and agility.
01
Insights are preserved through development
C4H, our product development process, maintains an unwavering focus on ensuring the vision in the AoP is translated in the build. Through development, our experience design team focuses on meticulously refining and executing the user experience.
02
Accelerated launch cycles of killer features
The Agile nature of C4H employs iterative and incremental product releases, enabling teams to rapidly develop features that are evaluated for usefulness and usability. This saves time and resources, minimizes rework after launch, and prevents the loss of users, all of which mitigate risk and drive sustained innovation.
03
Tech debt avoidance
With such well-defined user experience needs, we’re always proactively looking to prevent tech debt. By balancing tradeoffs between available tech and ideal experience, we make measured, informed decisions - but always keep the experience at the heart of every decision.
D4H
Research
Design for Happiness (D4H™), our codified research methodology, delves far beyond the surface of user experience, using emotions as a portal to uncover unarticulated needs.
01
Unlocking deeper insights through emotion
Our D4H™ methodology uses metaphor elicitation, emotion-driven inquiry, and deep empathy sessions as the first step to designing innovative user experiences. By revealing deeper user emotions, we understand where users truly are in order to drive real behavioral change.
02
Outputs that influence change & break silos
Our research data is synthesized into detailed, story-driven outputs that bring user mindsets to life, map end-to-end user journeys, and outline key receptivity moments for change. This holistic not only sets the groundwork for disruptive, multi-faceted design solutions, but also drives decision-making and breaks internal silos that can limit change.
03
Compelling results at lightning speed
Our powerfully codified research methodology, allows us to produce robust, comprehensive insights in the span of 8-12 weeks, without sacrificing the quality or depth in our findings.
AoP
Concept
Our Art of the Possible (AoP) design method outputs visionary, blue sky concepts that retain the pearls of wisdom uncovered by our research.
01
Careful handoff protects the insights
AoP represents the critical next step in translating the deep insights derived from D4H™ into ideal user experiences. Where other consultancies might jump straight to concepts, our visual designers are steeped in the research process so they can meaningfully decode learnings into design principles.
02
Shedding the limits of tech familiarity
With the understanding that technology can evolve and adapt to the design, our designers can stay wholly focused on the user insights and design the ideal experience. In this way, AoP successfully out-maneuvers the tool and resource constraints that often stifle innovation.
03
Shared language keeps the insights alive
We work with you to build a common language to capture the insights. By weaving this language into the fabric of your organization, insights can be more easily understood, championed by teams and key stakeholders, and preserved over time and across audiences.
D4H
Build
Our Create for Happiness (C4H) method enables us to launch powerful, insight-based experiences with speed and agility.
01
Insights are preserved through development
C4H, our product development process, maintains an unwavering focus on ensuring the vision in the AoP is translated in the build. Through development, our experience design team focuses on meticulously refining and executing the user experience.
02
Accelerated launch cycles of killer features
The Agile nature of C4H employs iterative and incremental product releases, enabling teams to rapidly develop features that are evaluated for usefulness and usability. This saves time and resources, minimizes rework after launch, and prevents the loss of users, all of which mitigate risk and drive sustained innovation.
03
Tech debt avoidance
With well-defined user experience needs, we’re always proactively looking to prevent tech debt. By balancing tradeoffs between available tech and ideal experience, we make measured, informed decisions - but always keep the experience at the heart of every decision.