Designing for well-being is RoundFeather’s mission, and it’s our people who make this possible.
Our Core Competencies
At RoundFeather, our team is empowered to add value to clients, the company, and themselves, through these core capacities.
Research and Insights
The first step in everything we do; we train new and experienced researchers in our Design For Happiness methodology to understand the deeper human needs, generate fresh insights, and reframe innovation concepts.
From narrating our research and insights with conviction, to crafting the content strategy for our product solutions and social media, we hire storytellers that can package complex concepts into compelling stories for our clients and customers.
Digital Experience Design
Our digital experience designers are tasked with boldly translating user insights into future user experiences. Pairing best-in-class visualization skills with agility and speed, they push the boundaries of technological constraints in conceptualizing blue-sky “Art of the Possible” product solutions.
The bridge between “Art of the Possible” and product development–our design engineers passionately validate and translate our design solutions into high-fidelity coded prototypes that enable meaningful user feedback and stakeholder buy-in.
Once the user experience strategy is set, our product managers and development engineers work closely with research and design to iteratively build the product features that truly matter. The motto is maximizing velocity while retaining the user experience.
Finally, we reframe data analytics to data narratives. We deliver against client needs, and develop meaningful KPIs, by hiring analysts that can communicate data through compelling visuals and stories, and explain not only what is happening, but why it’s happening.